Gekkoso's Philosophy

A sense of color and sound is the treasure of life

~ Support artists, spread the excitement of color and sound, and live in harmony with nature, the greatest teacher of expression~

Sensitivity to color and sound is nurtured in nature. Through the expression of color and sound, we cultivate aesthetic sense and culture, and propose a way of life that values the uniqueness of climate, culture, nature, and language. This is Gekkoso’s all-time mission.

GEKKOSO CODE of FIVE

At the Gekkoso Group, we hold the following five elements as common values that we must uphold.

  1. Simplicity with Strength
    Unmoved by trends, we stay true to what is honest and essential.Beautiful yet unadorned. Simple yet refined. Built to last.
    When in doubt, have the courage to subtract — for in subtraction, essence reveals itself.
  2. The Tanka Approach
    Embracing space ーInstead of instruction manuals overloaded with information, we create room for imagination—much like a tanka poem distilled to its core. What we leave unsaid carries more weight than a long novel.
    Timelessness ーTrue quality never grows dull. We refine usability through long companionship.
    Sensitivity × Sensibility × Emotion ーWe sweat with our hearts, pursuing the beauty that emerges precisely under limitations. More functional beauty than ornament. Think hard, feel more.
  3. The Spirit of Circulation
    Circulation of People.We cultivate a place where generations, professions, borders, and genders intersect—where ideas and aesthetics can be exchanged. Through our daily work, we aim to develop the human spirit: amplifying strengths and smoothing weaknesses through relationships of mutual growth.
    Circulation of Things.Avoiding disposability, we continue using objects until the very end—allowing their role or form to evolve as they age.
    Circulation of Economy.Through creation and commerce, we circulate not only money but also talent, ideas, and long-term visions for the future.
    Circulation of Life.By eating, excreting, and returning to nature, we reconnect with the primal cycle of life.True beauty blooms only when it is rooted in life itself.
  4. Ownership
    Bring living creativity and responsibility to every work and task.Whether small and humble or grand in scale, each piece of work deserves original ideas and personal commitment—signed, in spirit, as our own creation.
  5. Esprit (A Hint of Charm & Bite)
    Righteousness has thorns.Precisely when we feel we are “in the right,” we must not forget human warmth.A pinch of humor—tinged with subtle charm and just a touch of poison—keeps love alive.